Design & Marketing
Design is the backbone of a company making products.
From the first sketch all the way to the consumer, the product follows a journey; a process which needs to be kept on track by consistent, sustainable and creative management. This is why all creative work must be organized in line with the defined vision and trends, using a single language. Whether for short, medium or long term strategies, getting this right calls for a culture of collective work with the marketing end. In reverse to making products in line with marketing strategies; getting the upper hand with a competitive product is only possible by developing a new marketing strategy in line with the designed product.
Timeless Product
Focusing on timeless products is a long-lasting solution for companies who produce for a global consumer market. Those products that stretch beyond time emerge with a mindset that focuses on long term plans and strategies. When accompanied by innovative material, new methods of production and the optimization of design and research processes; this mindset can bring about profitable products that serve the brand well along its lifelong journey.
Trend Research
Following and applying trends is not the key to successful products. The production units, geographical location, target consumers, future strategies, corporate memory and intellectual capital of a company as a whole constitute its DNA. The real magic lies in how this DNA blends in with the trends, paving the way for success. Visualizing the future starts with understanding the past. Applying trends and coming up with new concepts that well-adapt to the identity and the legacy of a brand is a planned process of analytical thinking
Sharing Experience
Consultance is a good guide, saving us time by keeping us from falling into the same mistakes. Yet I believe that good guidance comes with mutual sharing of expertise if it is to be suitable to the corporate memory, intellectual capital, competencies and needs of the company. With this essence in mind, I find it best to work in close contact with all departments in touch with the product.
